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Our partner, M-XR, develops technology that can capture real-world objects and environments at scale. Their scanning system can accurately measure real world materials and produce photorealistic renderings of real world objects.
Getting the material right is key to photorealism because material uses an array of textures to describe how the object reacts to light. This type of photorealism is what makes AR experiences so much more believable.
In the luxury sector, AR needs to showcase the craftsmanship of the product as accurately as possible. Mulberry expected nothing less of the best possible AR experience so they commissioned M-XR to create photorealistic and AR-optimized 3D models of their latest luxury handbag, The Iris.
The results were astounding. Mulberry was able to showcase its new product virtually and impressed its customers at their special product launch events in Tokyo, New York and London. See the full case study on M-XR’s website here.
Shape Immersive has access to this proprietary technology and our team is trained to produce the same results. Are you a retailer or brand looking to create the best photorealistic and AR-ready 3D models of your product? Drop us a line at hello@shapeimmersive.com and let us know how we can help!
The much-anticipated F3STIVAL will be taking place in our own backyard! With the event’s focus on welcoming and celebrating women in the world of web3, we’re super excited to announce that our very own Sandy Liu, Shape’s Head of Growth, will be speaking on stage with a panel of web3 leaders on the t
On August 9 and August 10, 2022, Vancouver will be taking a deep dive into the Metaverse! Frontier Collective will be hosting Frontier Summit, a curated 2 day event where founders, leaders, and investors will come together to explore and discuss how the Metaverse and Web3 will shape our future.
As Apple's Vision Pro makes its debut today, it garners a mix of excitement and skepticism. Questions are raised about its pricing, wearability, battery life, and practical applications. This pivotal moment prompts an important question: Will the Vision Pro redefine our interaction with digital info